There is nothing typical about us. As more chain stores grow and become more of the same, we strive to be different. A fun, upbeat, and unconventional boutique is what we created for our funky Haight-Ashbury location. It is our belief that unique and high quality eyewear should be available to everyone in a welcoming environment free of all the stuffiness and sterility of a doctor’s office and the typical chain store.

Our professionalism, expertise and quality of service are the basis of our customer care. With our emphasis on personal attention and detail, we have been able to establish an ongoing and loyal relationship with all of our clients and friends. We pride ourselves in making each and everyone feel special.