Eye Care News: Recent News in Eye care
Eye care News Feed
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- The NOW Awards by Vision Expo return for 2026, and for the first time, submissions were open to the entire global eyewear community. Exhibition at Vision Expo was not required, […] This story Vision Expo NOW Awards 2026 Finalists – appears on The Optical Journal.
- The icon is back: Hailey Bieber returns as the global face of DKNY, continuing last season’s breakthrough fashion story with a new, high-impact campaign. For Spring 2026, the disruptive art […] This story DKNY Spring 2026 Campaign Featuring Hailey Bieber – appears on The Optical Journal.
- The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It´s not only about gaining better vision, but […] This story adidas Originals Eyewear 2026 Advertising Campaign – appears on The Optical Journal.
- The new year always starts with a flurry of activity in the optical community, and I am so lucky to be able to participate. Europe hosts two of the largest […] This story 30 Days of Trade Shows – appears on The Optical Journal.
- Shamir Insight announced the launch of Shamir Personal, a comprehensive B2B digital platform designed to bring key Shamir tools, resources, and services into one centralized, 24/7 destination for Eye Care […] This story Introducing Shamir Personal – appears on The Optical Journal.
- The latest release from Dilli Dalli, a ClearVision Optical brand, adds three new Variable Fit models in larger eye sizes, expanding the collection by customer request following the program’s overall […] This story Dilli Dalli Expands Variable Fit Selection – appears on The Optical Journal.
- Why do so few independent eyewear brands achieve long-term success? Some illustrious names have paved the way for independenteyewear. Heroic designers like Alain Mikli, l.a. Eyeworks , theo eyewear, and […] This story Independent Success? – appears on The Optical Journal.
- 100% Optical’s popular Love Eyewear Awards ceremony took place on the show’s first evening (Saturday 28th February), where the highly anticipated winners were announced and recognised across 13 diverse categories. […] This story 100% Optical’s 2026 Love Eyewear Awards Winners Announced – appears on The Optical Journal.
- John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his […] This story Teachable Tuesday – Resultant Prism – appears on The Optical Journal.
- Some of us are old enough to remember the 1965 comedy What’s New Pussycat? The film follows a charming cad who genuinely wants to stay faithful, but can’t stop being […] This story What’s New Pussycat? An Optical Buyers Movie – appears on The Optical Journal.
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